Maxcom, a Polish company involved in the production of classic mobile phones, today presented the logotype. The change of visual communication is an element of the new marketing strategy, the aim of which is to refresh the image of the Polish producer.
Maxcom is a Polish technology company with many years of experience - since 2001 it has been launching innovative products such as smartphones, mobile accessories and scooters. As one of the few brands, it mainly includes classic mobile phones. The flagship products include combination of a classic phone with the functions of a Maxcom MK241 smartphone and a smartphone for beginners Maxcom MS459 Harmony.
"Refreshing the logo is a natural stage in the development of the visual identification system of the Company. We want our portfolio to be presented in an attractive, yet modern way. The company Maxcom goes with the times, enriches the offer with newer and newer solutions, which is why we have decided to adapt the visual communication to modern standards, "says Krzysztof Kogut, marketing director at Maxcom.
The new logo is to strengthen the image of Maxcom as a modern brand, drawing on its long-standing tradition. The logo still strongly refers to the style that has been in force since the company was founded. The change consisted in simplifying the graphic form, removing the frames surrounding the name of the company, so that the whole became more minimalist, and thus - legible.